ELGIN -- John B. Sanfilippo & Son, in partnership with Damen Jackson, has received a "Best Use of Packaging" Silver Award in the 2017 Transform Awards for its Fisher Chef's Naturals packaging redesign.
The Transform Awards recognizes excellence in branding work from the U.S., Canada and Mexico. Transform Magazine -- the only global magazine for rebranding and branding -- holds the annual awards competition to recognize creativity, leadership and strategic thinking in the industry. Other award winners included Purina, Dell, Adient, General Mills, Tyson Foods, Zenni, Cadillac and A&E Networks.
"We are honored to receive this distinguished award for our latest packaging refresh in partnership with Damen Jackson," said Howard Brandeisky, senior vice president, global marketing and customer solutions at John B. Sanfilippo & Son. "The talented Damen Jackson design team has played an integral role in helping us utilize our brand packaging to tell our brand story and better communicate our brand attributes."
The award submission process required each brand to submit a case study defining everything from brand strategy through marketing to innovation and retail success. The Fisher entry highlighted its shopper insights as a basis for the recent packaging changes. Damen Jackson, in partnership with JBSS, focused on ways to better communicate the healthy and fresh goodness of what's inside the bag. Changes to the packaging included the following:
The redesign contributed to Fisher becoming the No. 1 brand in the baking aisle. In addition, Fisher became the only major brand to deliver growth in the mature recipe nut category, with a 10.6 share point lead over its only national competitor.