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Humility and conviction: The benefits of managing your business with 'servant leadership'

By Lou Simon
Mar 15, 2023 11:20 AM - Servant leadership means you put the needs of your team first, while letting them set their goals as to how they will advance in the company.
Get connected: How to make the most of your individual LinkedIn profile

By Rebecca Hoffman
Mar 8, 2023 10:52 AM - What can we marketers make of the rising popularity and engagement on LinkedIn? We can make a lot of this dynamism.
Former Arlington Park marketing chief appointed to racing board

Daily Herald report
Feb 24, 2023 5:40 PM - Arlington Park's former marketing director has been appointed to the Illinois Racing Board.
The road to entrepreneurship is seldom straight, but it can be very rewarding

Feb 20, 2023 12:40 PM - Even though I appear to be hardwired for business, my path to entrepreneurship wasn't exactly linear.
Show them some love in February

By Rebecca Hoffman
Feb 8, 2023 1:00 AM - Here are pragmatic ways you can show love to your customers and clients.
Desire paths: Expect the unexpected when people interact with your business

By Rebecca Hoffman
Jan 11, 2023 11:50 AM - When we become acutely aware of the ways customers, clients and people who interact with a business actually experience the products and services we offer, we can improve the business.
This year give the gift of good marketing

By Rebecca Hoffman
Dec 21, 2022 12:28 PM - Consider your business cards, brochures, folders and branded items? Do you feel a sense of pride when you present your marketing elements? If your answer is, yes, then you are right on track. Keep going.
Arlington Heights trustees reject 'so rigid' new village logo, keep old horse head design for now

By Christopher Placek
Dec 13, 2022 5:00 AM - Though Arlington Park is closed, the Arlington Heights village horse head logo isn't being put out to pasture quite yet.
Thank you, thank you. We have much for which we can be grateful

By Rebecca Hoffman
Nov 23, 2022 10:43 AM - As business marketers, we have a lot for which we can be grateful this year. During the year there is plenty to grumble about, but if we take a higher-level perspective there is so much about 2022 for which we can be thankful.
Are political ads more negative this year? Experts say no, there are just more of them

By Christopher Placek
Nov 5, 2022 4:42 PM - Is the tone and tenor of this election cycle's negative campaigning especially heightened, or any different from the usual? Not necessarily, according to experts in the advertising and political science fields. There are just more of them.

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