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Marketing

Good Sam partners with Major League Baseball

Sep 22, 2021 2:35 PM - Good Sam, part of Lincolnshire-based Camping World Holdings, announced an agreement with Major League Baseball to be the presenting partner for the American League Division Series and the National League Division Series. Both series are scheduled to begin on Thursday, Oct. 7.
Discover named title sponsor of NHL Winter Classic

Sep 14, 2021 2:44 PM - Discover, the National Hockey League and Turner Sports Tuesday announced an expansive partnership, highlighted by Discover being named title sponsor of the NHL Winter Classic.
'Work harder than everyone else and treat people well'

Sep 9, 2021 12:44 PM - Getting to know Dan Breier, managing partner of BreierSide Solutions in Northwest suburban Sleepy Hollow.
The Pandemic Pivot: How I grew my business 300% during lockdown

By Jack Schacht
Sep 8, 2021 10:38 AM - My pre-COVID business model of doing over 100 live workshops a year in the Chicago area was really rather archaic and a reflection of my generation. COVID was my wakeup call and told me that it was time to change my model to doing webinars instead.
Surprised by the vaccination slowdown? You shouldn't be

By Brian Gee
Aug 16, 2021 12:42 PM - As retail stores and foot traffic are slowly returning, businesses face an awkward, uneven negotiation surrounding consumer behavior both online and in-store.
JJR Marketing earns Golden Trumpet silver award

Jun 25, 2021 2:16 PM - JJR Marketing, a 15-year-old Naperville-based public relations and marketing firm, took home a Silver Trumpet and two 30 Under 30 Awards during the Publicity Club of Chicago's 62nd Golden Trumpet Awards.
Marketing firm to help small businesses

Mar 30, 2021 3:20 PM - Clarendon Hills-based Firebrand Global Marketing is having a contest for small and local businesses to help boost their sales and speed their recovery from the negative financial impacts caused by COVID-19.
Elk Grove Village buys ad time during White Sox broadcasts

By Christopher Placek
Mar 24, 2021 6:07 PM - Elk Grove Village has used sports marketing as a way to tout its business park all over the world -- from its partnership with three USA Olympic teams this summer to the unconventional sponsorship of college football bowl games in 2018 and 2019. And while its first major advertising push started with commercials and banner ticker ads during Chicago Cubs games in 2015, the Northwest suburban village is now turning its latest marketing efforts to the South Side of town.
'Be open to new marketing opportunities'

Mar 17, 2021 3:08 PM - Taking a break to get to know Barry Sigale of Sigale Public Relations.
Springboard names new head of account services

Feb 10, 2021 10:35 AM - Mike Chapman has been named senior vice president, account services, for Arlington Heights-based Springboard Brand & Creative Strategy.

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