6 B2B marketing myths debunked
May 21, 2018 1:00 AM -
It can be challenging for small business owners to identify marketing strategies aligned with their business goals that are sensible and affordable. Business-to-business marketers (B2B) face different obstacles than their business-to-consumer cousins. Research shows generating high-quality leads ranks as a primary concern for nearly 6 out 10 business marketers. If you find yourself wondering if your organization can employ some of the same strategies as the "big guys," the truth is, you can. Most marketing tactics are scalable. Here are six small business marketing myths that are ready to be busted:
